Media Language
The first key convention that tells the audience this is an advert is the bottle of perfume in the bottom right-hand corner. The slogan on Beyonce's chest  – ‘feel the rush’ – also tells the audience that this perfume is the best scent for females to make them feel good about themselves. The key image on the advert is Beyonce looking seductive to attract other females to make them feel confident. The lay out of advert shows Beyonce with a sense of power which could create temptation towards the audience into buying her product. Beyonce's perfume is fruity, floral fragrance and the name heat rush came from the design of the bottle which is how she first came up with the name to her perfume.

Institution
The main institution for this advert is Beyonce, a famous singer that has her own amazing albums and perfumes. She has a lot of fans with millions of people who look up to her which is a bonus to her personal products. The subtitle 'feel the rush' is like a way of saying once you embraced the perfume its a positive boost towards your attitude.

Audience

This looks like it would be targeted at an audience of wealthy females at a young age range (mainly age 15-25 years old). Fans are constantly focused on Beyonce and anything she creates. Beyonce's advert presents many bright colours that are heart lifting and also giving a happier mood. She dresses in a seductive manner and quite girly which points out what type of audience her perfume is for. 

Representation 

The representation on this advert is exclusively female – which gives us a clue who the target audience is. The pose Beyonce is doing is flirtatious, she's giving a sexual explicit imagery. She's standing up with her head held quite high which is a way of showing how the perfume makes you feel. Beyonce's hair is blowing backwards which emphasises the glory of her perfume. This advert has Beyonce, she's obviously quite a successful woman who's famous for her work and being famous is what drags in the audience so it's represented quite smartly. The perfume bottle is at the bottom on the right-hand side, its enlarged so that people know what it looks like.