Medium shot (MCS) The medium close up shot shows everyones face as they stand in front of the camera. The medium close up allows us to see the different emotion shown from each man standing there. The location isn't too clear when medium shot is often created but we can tell what may be going on by the simple and straight forwards actions and positions of the people there. To the audience this shot is quite mysterious as we are never going to be too sure what is happening but there is enough to see what might, just might be going on.



Wide shot (WS) This shot is called a wide shot which shows the whole scene to be in sight. With this shot the audience is able to see the background and the whole shot. This gives the audience a chance to have a guess what is happening from being able to see everything in the shot they way not guess right but they have a wide range of thoughts to choose from. The wide shot is mostly a wide front view so the audience can see every object in the scene whereas in this shot the main object is the car with the background in the shot to show the whole scene.



 Medium close up shot (MCU) This shot is called a medium close, face shot where you only see the face and not the background and the scene and what may be going on behind there. This makes it harder for the audience to understand what is going on which makes the audience think more out of the box as all the shot is showing is emotion.The location is not obvious as we cannot see where this shot has been taken but we can see a man and we can just guess to what is going on.

Key Information: BBC breakfast news is three hours and fifteen minutes long on 'BBC one'. At 6am to 9.15am on weekdays and weekends. he presenters for BBC breakfast are Sian Williams, Bill Turnbull, Carol Kirkwood, Stephanie McGovern, Chris Hollins, Susanna Reid, Naga Munchetty, Charlie Stayt, Mike Bushell, Louise Minchin. The average viewing figures of BBC breakfast is over 12 million per week. The site was named best news website at the BAFTA Interactive Entertainment Awards every year from the website's creation.

 https://www.youtube.com/watch?v=cRL8g7A2Xsw 

Background information: Breakfast News is a breakfast news show which first aired on BBC1 on 2 October 1989. channel is run by BBC. bC Breakfast News only aired from Mondays to Fridays with no weekend editions. However in the autumn of 1991 the BBC launched a short 5 minute News at 7:25amon a saturday. 

 Target Audience: The target audience is for mainly for school children and adults (14-70year olds). Its not always child friendly.

 Day One: 27 august Kate Bush sold 150,000 tickets in less than fifteen minutes. She played her first live gig for 35 years. She was twenty one when she did her last gig. She wanted her fans to be in the moment and enjoy it than rather record it. People had an image of her that she lived in a castle when she lived an ordinary life. 

 Day Two: Inbetweeners 2 movie started six months after the first inbetweeners movie finished.The inbetweeners is the most successful British comedy. This will be the last inbetweeners movie because its all about being teenagers and they can get away with by naive characters as teenagers. People would find it offensive if the characters were adults and not teenagers. 

Day Three: The saturdays have a new alubum coming out at the end of this year. Frankie is going to dance on strictly this year while being on tour at the same time. Three of the singers out of the five have babies so they have to spend time on there tour and as a family.

Media Language
The first key convention that tells the audience this is an advert is the bottle of perfume in the bottom right-hand corner. The slogan on Beyonce's chest  – ‘feel the rush’ – also tells the audience that this perfume is the best scent for females to make them feel good about themselves. The key image on the advert is Beyonce looking seductive to attract other females to make them feel confident. The lay out of advert shows Beyonce with a sense of power which could create temptation towards the audience into buying her product. Beyonce's perfume is fruity, floral fragrance and the name heat rush came from the design of the bottle which is how she first came up with the name to her perfume.

Institution
The main institution for this advert is Beyonce, a famous singer that has her own amazing albums and perfumes. She has a lot of fans with millions of people who look up to her which is a bonus to her personal products. The subtitle 'feel the rush' is like a way of saying once you embraced the perfume its a positive boost towards your attitude.

Audience

This looks like it would be targeted at an audience of wealthy females at a young age range (mainly age 15-25 years old). Fans are constantly focused on Beyonce and anything she creates. Beyonce's advert presents many bright colours that are heart lifting and also giving a happier mood. She dresses in a seductive manner and quite girly which points out what type of audience her perfume is for. 

Representation 

The representation on this advert is exclusively female – which gives us a clue who the target audience is. The pose Beyonce is doing is flirtatious, she's giving a sexual explicit imagery. She's standing up with her head held quite high which is a way of showing how the perfume makes you feel. Beyonce's hair is blowing backwards which emphasises the glory of her perfume. This advert has Beyonce, she's obviously quite a successful woman who's famous for her work and being famous is what drags in the audience so it's represented quite smartly. The perfume bottle is at the bottom on the right-hand side, its enlarged so that people know what it looks like.