White House Down Trailer

The genre for this media text is a action film. However, the trailer is an advert to encourage more people to watch the film in the cinema.

The target audience for this film would be for young teenagers to adults. (15-35 years old). This would appeal to mainly people who like violence. Mainly male would prefer to watch this film then females because male are known to be violent.

The platform for this film is extended on a DVD to a trailer on youtube. The trailer is edited and cut down to 3 minutes long approximately.The extended version would mainly be watched in the cinema, or on a DVD, on TV, on a laptop or computer. With a younger target audience they will mainly be watched on a phone, tablet or laptop.